|Title||[Asia Today] Lotte Culture Works, "Raising the Next Bong Joon-ho"... 'Cinema Heaven' to fulfill youth dreams|
Lotte Culture Works' social contribution program is a little different from other companies. LOTTE Culture Works, which operates the multiplex theater chain LOTTE Cinema, operates LOTTE Entertainment, which invests, produces, and distributes domestic and overseas films and contents such as musicals and dramas. It is making the most of these characteristics to provide differentiated social contributions.
LOTTE Cultureworks stands for "Culture Makers," a company that creates flexible and diverse enjoyment. In particular, its social contribution brand is 'HAPPY ANDING'. It means that we continuously share happiness with our neighbors for a 'Happy Ending'. Based on this spirit, we are conducting unique social contribution activities through infrastructure such as theater platforms and know-how in movie production.
Education is at the core of the company's social contribution. It provides professional film-related education programs to 1020 generations who dream of becoming future filmmakers. The basic direction is to foster future generations and create social value in the long term by utilizing its theater platform and content.
The core of the various social contribution activities started in 2017 is the 'Happy Ending Filmmaking Class'. After the outbreak of COVID-19, the program was immediately converted to an online class so that learning opportunities could continue without a gap. This year, the program will continue to provide training for future filmmakers. In addition, we continue to provide training on utilizing the metaverse, which is familiar to the MZ generation, to reach out to them in an easy and fun way.
The Happy Ending Filmmaking Class is mentored by filmmakers who are active in the field and university students in video and film-related majors. Students participate in all aspects of filmmaking, from theory classes to screenwriting, filming, and editing, and complete their works to screenings.