|Title||[Edaliy] Adidas wins '2019 Seoul Social Contribution Award'|
Adidas Korea announced on the 15th that it was selected as an excellent company in the '2019 Seoul Social Contribution Excellence Program Contest', which seeks out and awards outstanding social contribution programs in the social welfare field.
The outstanding programs for the Seoul Social Contribution Awards 2019 will be awarded by the Seoul Metropolitan Government and the Seoul Welfare Foundation to identify and reward outstanding social contribution programs in the social welfare sector. did. Since its launch in 2017, it has celebrated three times this year and encourages the resolution of social issues through partnerships between companies and social welfare institutions.
Adidas Madelim FC, which started in 2013 and celebrated its seventh year this year, is a social contribution project that Adidas Korea works with the Children and Future Foundation. As local students with limited access to professional sports education receive professional sports coaching systems such as soccer, basketball, and fitness, a Dream Coach program is provided with adidas employees and partners as mentors for emotional engagement and stability.
Adidas Korea has contributed about 3 billion won from 2013 to the present, and over 1 year, 1300 students and 430 adidas employees participated as volunteers. Adidas Korea was recognized for its contribution to the field of social welfare, especially sports, by continuing to actively participate.
"The adidas has practiced the belief that sports are making a positive difference in the world through the adidas Maidrim FC program," said Paul Pie, adidas Korea CEO. I would like to express my gratitude to all those involved. We will continue to make efforts to make positive changes through sports. ”
This year, Adidas Midrim FC offers more than 340 elementary and middle school students in more than 10 locations, offering professional sports training and meetings with professional sports players. Free sports coaching for soccer, basketball and fitness events will be held once a week from May to November.
In addition, once a month, the company runs a Dream Coach program where more than 70 Adidas employees, college student volunteers, and partners participate as mentors.
Adidas also set up a new Mid-Mid FC W this year to support more than 100 teams of four women's college soccer clubs to encourage and expand women's sporting activities.