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Title [Dong-A] The age of non-face-to-face... continuing donation campaigns with virtual marathons.
Name knf
Date 2020-10-13 Hit 13

[20.09.28]

 



 

Our daily lives are undergoing many changes now that we are living in a non-face-to-face era caused by a new type of coronavirus infection. 

 

Due to the prolonged economic slump, business activities of self-employed people and small business owners as well as businesses 

 

have been greatly reduced, and the education of children and teenagers and the employment crisis of young people have intensified.

 

The Children's Future Foundation, a social welfare corporation, quickly turned its face-to-face social contribution business 

 

into an untact social contribution program and launched various and professional campaigns with partner companies to foster future talent.

 

Mercedes-Benz's Social Contribution Committee launched a support project for medical officials and vulnerable children and teenagers

 

 in Daegu and North Gyeongsang Province in March, when the spread of Corona 19 intensified.

 

It delivered 4,100 emergency relief kits consisting of hygiene products and products to vulnerable children and youth families, 

 

medical staff and field volunteers in the region. In particular, the government sought to revitalize local farms

 

by delivering a home kit consisting of special agricultural products and processed foods from North Gyeongsang Province and Andong, which suffered the most from the Corona 19.

 

The foundation, along with KB Kookmin Card and the Korea Social Enterprise Promotion Agency, selected 15 social enterprises that suffer from falling sales to Corona 19, 

 

purchased health, hygiene and education-related items produced by the companies and applied them to children using local children's centers across the country.

 

Teenage Mentor KB with KB Kookmin Bank! In March, 'Learning Mentoring' transformed the existing volunteer group's

 

 two-day stay-at-home orientation into an online live broadcast to provide mentoring training and networking by region.

 

The public-participating donation campaign also sought to change. This year's event of "Beautiful Running, Give & Race,

 

" which will be held together by the Mercedes-Benz Social Contribution Committee and the Children's Future Foundation for four years, 

 

was held in July on a non-face-to-face basis. Under the concept of "virtuous running," participants 

 

held a virtual marathon at any time and place they wanted for 48 hours and raised a total of 500 million won through the event.

 

 

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